Sponsored by Sumo & Showit

Davey Jones is the CEO of Formilytics, the company behind the popular lead generation tool Sumo, which helps business owners create pop-ups and forms to build their email list. He’s previously co-founded two agencies including Davey & Krista, a brand and website design agency that specialize in helping people create brands that book through custom brand and website design and consulting.

Davey believes an effective marketing strategy begins with the question: How can *that* work for someone *like me*?

He helps businesses craft an answer to that question and then develops a strategy for communicating it. After years of running agencies that have managed millions in ad spend, he's seen firsthand the power of effectively answering that question.