2024 Reset Conference-Grand Rapids, Michigan

The number one pain point photographers are feeling right now is that they need more clients, so many of them are desperate to learn the latest marketing strategy or tactic. But just like Johnny tells Baby when he’s teaching her about dancing (it’s not on the one, it’s not the mambo… it’s a feeling, a heartbeat”), good marketing isn’t about trending reels or tricking the algorithms…

- Marketing is all about trust
- Marketing requires patience and fortitude, and (believe it or not)
- Marketing is the last thing you should worry about when you’re not getting inquiries

In this talk, I’ll use (short) snippets from everyone’s favorite 80’s romance to illustrate the principles of a more heart-centered approach to building a raving set of fans: taking it slow, learning the steps, and - finally - nailing the lift.