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Sunday, April 28
 

4:00pm EDT

Early Registration
Sunday April 28, 2024 4:00pm - 6:00pm EDT
outside of Pantlind Ballroom
 
Monday, April 29
 

8:00am EDT

Registration
Monday April 29, 2024 8:00am - 9:00am EDT
outside of Pantlind Ballroom

9:00am EDT

9:30am EDT

Failing Forward and Leaps of Faith
This keynote presentation will focus on how you can take bad situations and use them to your advantage, the importance of believing and trusting while you make life choices, and setting your own expectations for what success will look like for you.

Speakers
avatar for John Branch IV

John Branch IV

John Branch IV is a Wedding Photographer and Youtube Content Creator. After nearly 8 years of wedding photography in the NYC and Raleigh, NC area John quickly began teaching what he's learned to newer wedding photographers to overall help the caliber of photographers in the wedding... Read More →


Monday April 29, 2024 9:30am - 10:30am EDT
Pantlind Ballroom

11:00am EDT

Basics of Film Photography
Much like my intensives I teach, this break out session will give base knowledge on the beginnings of using film within your workflow. From types of film, types of cameras, what goes into post process, camera settings for different lighting scenarios, how to financially implement film into your business. It would be a good time for an outline of the basics of film for those interested in starting film.

Speakers
avatar for Kelli Wellman

Kelli Wellman

I appreciate the beauty of early mornings and the stillness they bring, while simultaneously enjoying the fulfillment that dancing to my favorite music creates. I am a woman of strong faith in God, which has truly engrained in me the deepness to love unconditionally and without judgement... Read More →


Monday April 29, 2024 11:00am - 12:00pm EDT
Senator Vandenberg Room B

11:00am EDT

Financial Goal Setting Revolutionized
We will talk about why most are blocking themselves from reaching their financial goals. How we need to completely restructure our goals to bring about true motivation. The top 5 personal financial goals you should be strategizing towards and the most critical ways you can look at your business finances to scale.

Speakers
avatar for Erinn Bridgman

Erinn Bridgman

As a money mastery coach, Erinn Bridgman empowers female entrepreneurs to design a business that is not just ‘profitable’, but brings about personal financial freedom. She began by scaling her wedding photography business to over six figures in under two years, affording her the... Read More →


Monday April 29, 2024 11:00am - 12:00pm EDT
Pantlind Ballroom

11:00am EDT

Fine Art Maternity
Watch Nicole as she styles and poses her fine art maternity sessions. You’ll have the opportunity to see how she lights, poses and edits all of her sessions, while learning all of the small details to really add that extra glam to her photographs. 


Speakers
avatar for Nicole Dehoff

Nicole Dehoff

Hi! I’m Nicole! I’m a mom of five and a luxury Maternity and Newborn Photographer in Atlanta, GA.  I am a taco and Dr Pepper addict with a sassy personality.  I have been specializing in all things motherhood for over a decade. I can’t wait to meet you!


Monday April 29, 2024 11:00am - 12:00pm EDT
Senator Vandenberg Room A

11:00am EDT

The Only Question You Have to Answer on Your Website to Win Business-Sponsored by Sumo & Showit
Sponsored by Sumo & Showit

Davey shares how to effectively answer this question on your website… and wherever you show up to do business. Learn how to build a website that drives inquiries; the purpose of every page of a website; what people are really looking for on a website; how to overcome your web visitors’ objections; the fastest way to build authority and trust.

Speakers
avatar for Davey Jones

Davey Jones

Sponsored by Sumo & Showit
Sponsored by Sumo & ShowitDavey Jones is the CEO of Formilytics, the company behind the popular lead generation tool Sumo, which helps business owners create pop-ups and forms to build their email list. He’s previously co-founded two agencies including Davey & Krista, a brand and website design agency that spec... Read More →


Monday April 29, 2024 11:00am - 12:00pm EDT
Gerald R. Ford Presidential Ballroom

12:00pm EDT

Lunch Break/Vendor Expo Opens
Monday April 29, 2024 12:00pm - 2:00pm EDT

12:00pm EDT

Vendor Expo 12:00pm-5pm
Monday April 29, 2024 12:00pm - 2:00pm EDT
Governors Room

2:00pm EDT

Fundamentals of Newborn Photography
This course is perfect for the photographer who is just starting to dabble in newborn photography and has all of those questions. We will cover safety, basic wrapping, posing and lighting. Then go over the must haves to get you on your way to creating beautiful images for your clients!

Speakers
avatar for Tricia Grieshop

Tricia Grieshop

Heyyyyyy!!! So…. I'm one of those people who has never met a stranger. I’m a nurse turned photographer, wife to an amazingly chill and supportive husband and mama to two awesome kiddos. Motherhood has turned me into quite the softy and inspires me capture those tender moments... Read More →


Monday April 29, 2024 2:00pm - 3:00pm EDT
Senator Vandenberg Room A

2:00pm EDT

Photography Tips for using the weddings you have and leveraging them to be the weddings you WANT
Speakers
avatar for Megan Noll

Megan Noll

Megan Noll is an award-winning, international wedding photographer with a passion for empowering creative entrepreneurs. With her 12 years of experience as a wedding photographer, Megan brings an unparalleled educational experience to photographers seeking to up-level their businesses... Read More →


Monday April 29, 2024 2:00pm - 3:00pm EDT
Senator Vandenberg Room B

2:00pm EDT

Senior Posing Made Simple
What is the science behind creating amazing poses? Dive deep with me as we breakdown my session workflow and how I create a gallery of highly diverse images with ease.  During this breakout I will be providing my specific formula on how to remember dozens of poses for your high school senior/portrait photos and achieve them with authentic engagement and laughter. Time to toss Pinterest because this class will become your new best friend.


Speakers
avatar for Elisabeth Zantopulos

Elisabeth Zantopulos

Liz is a photographer in the Northeast Ohio area specializing in senior portraits and educating fellow photographers on how to grow a profitable business. Since starting her journey she has had a creative passion to learn more about how to tell a story with personality and genuine... Read More →


Monday April 29, 2024 2:00pm - 3:00pm EDT
Gerald R. Ford Presidential Ballroom

2:00pm EDT

Working Smarter Not Harder as CEO of your Photography Business
PART ONE MANAGING YOUR ENERGY
Start your day off in the best energy/mindset
Combatting perfection or the "all or nothing mindset"
Turning comparison into a healthy, positive motivator rather than a hindrance
Getting into the energy of the outcome before you start your task

EVALUATING EACH STEP VS YOUR OVERALL STRATEGY

Perceived Problem: Not enough bookings
Strategy: Connecting with vendors

Evaluating each step of your process (inquiry, consultation, booking, etc) to figure out WHERE the actual specific problem to solve is
The Pareto Principle - figuring out the 20% that would make 80% of an impact on your success

PART TWO MANAGING YOUR TIME
Figuring out when your "deep work" time naturally is during the day
Choosing a loose weekly/monthly schedule to allot tasks in
Mapping out your business goals around how much you have going on in your personal life and the client work you already have on the schedule for realistic time management
Parkinson's Law
Tracking your time - great first step for awareness, realistic time management and eventually outsourcing to gain more time & energy back

PART THREE MANAGING YOUR TASKS
How to fall in love with the PROCESS of running your business as much as the outcome
Shifting from the perspective of tasks you SHOULD/HAVE to do vs nailing down the most important 20% of tasks you GET to do
Clearing the clutter activity/exercise using the Pareto Principle to determine which tasks are the ones that ONLY you can do & have the most impact in your business
Organizing these tasks into the Dream, Do, Delegate & Delete quadrants
Putting systems/templates in place around any tasks you do more than 3x in your business to save yourself time!

Speakers
avatar for Manali Sontakke

Manali Sontakke

Manali is a coach for growing photographers & creative entrepreneurs helping them become confident behind their business. She empowers creatives to thrive with 1:1 coaching, time-saving editing & systems education so they can confidently grow their business with more ease & less hustle... Read More →


Monday April 29, 2024 2:00pm - 3:00pm EDT
Pantlind Ballroom

3:00pm EDT

3:30pm EDT

Boutique School Photography-Sponsored by Miller's Professional Imaging & Tamron
Sponsored by Miller's Professional Imaging & Tamron

Marcie has been photographing preschools and small private schools for 4 years as some additional income to her family photography business. She will go through her entire workflow from start to finish. She will do a live demonstration of her lighting set up, using Capture One to shoot tethered to her computer, and what the after culling and delivering process looks like. With this unique and organized system Marcie is able to deliver the entire gallery back to the school within 2-3 days to let the ordering begin!

Speakers
avatar for Marcie Reif

Marcie Reif

Sponsored by Miller's Professional Imaging & Tamron
Sponsored by Miller's Professional Imaging & TamronMarcie Reif is an in-demand kids, family, commercial photographer, and photography educator in the Atlanta, GA area. Marcie is a Tamron Pro Ambassador and travels around the country each year speaking at conferences and leading other photographers. Marcie is also founder of The Road... Read More →


Monday April 29, 2024 3:30pm - 4:30pm EDT
Senator Vandenberg Room B

3:30pm EDT

Embracing Authenticity: Writing Your Own Rules for Business Success-Sponsored by Image Salon
Sponsored by Image Salon
So many photographers think that in order to be successful they have to do what everyone else is doing. And that is so false. They don't have to offer the same things. They don't have to follow all the trends. They can write their own rules, and they should be. But imposter syndrome and fear often get in the way of that clarity. In this talk, I want to teach attendees what it looks like to build the business of THEIR dreams. How to lean into following their creative dreams and following their gut. I want to empower the attendees in the room to put their wildest dreams into the universe and see what happens.

Speakers
avatar for Sabrina Gebhardt

Sabrina Gebhardt

Sponsored by Image Salon
Sponsored by Image SalonAs a lifestyle photographer of more than 13 years and a business coach for photographers and other entrepreneurs, Sabrina calls Fort Worth, Texas, home. In her life, Sabrina practices what she teaches: as a busy wife to her college sweetheart and a busy mom to their three children... Read More →


Monday April 29, 2024 3:30pm - 4:30pm EDT
Senator Vandenberg Room A

3:30pm EDT

Finding Your Dream Clients with Personal Marketing
When I started my business I knew nothing about business and had no marketing budget. But as I was fostering my daughter, I started sharing about our experience. I started a blog to have place to share my photos, but it quickly became more than that. And as I started sharing about our journey and WHO I was beyond just a photographer, I started booking dream clients. In this class you'll learn:
-Why personal marketing works
-Finding your core connections (do brainstorm activity)
-How to share your core connections
-How to continue connecting

Speakers
avatar for Katelyn Workman

Katelyn Workman

Katelyn Workman is a wedding photographer, educator, wife, mama, and host of Create Retreat. She started her business while taking pictures of her foster daughter and sharing about her fostering journey and who she was, and quickly built a personal brand without any business or marketing... Read More →


Monday April 29, 2024 3:30pm - 4:30pm EDT
Pantlind Ballroom

3:30pm EDT

Studio Lighting Basics
Looking to get started with studio photography but don’t know where to start? In this session we will discuss techniques to get you started taking amazing photos in studio with little hassle and minimal set up. We’ll discuss lighting setups, modifiers, one light and multi light set up so you can feel confident in your next studio session.

Speakers
avatar for Leslie Andrews

Leslie Andrews

Leslie Andrews is a beauty and branding photographer with over 18 years experience in the industry. Leslie is a Profoto Ambassador of light and known for her clean, soulful, crisp and aesthetically pleasing tones and the organic connection she is able to make with everyone she photographs.Based... Read More →


Monday April 29, 2024 3:30pm - 4:30pm EDT
Gerald R. Ford Presidential Ballroom

4:30pm EDT

Vendor Expo
Monday April 29, 2024 4:30pm - 5:00pm EDT
Governors Room

5:00pm EDT

Beating Burnout by Growing a Team-Sponsored by Shootproof
Sponsored by Shootproof

Running a thriving business doesn't have to lead to burnout! Whether you're looking to start outsourcing, or aren't quite ready yet but know you want to avoid burnout when the time does come, this breakout is for you!

What we'll cover:
- Contractors vs. Employees (and when to hire each type)
- How to figure out what to outsource
- Getting yourself in your zone of genius (and passing off the rest)
- Where to find new team members
- Nailing the hiring/onboarding process
- Outsourcing FAQ (with some live Q&A at the end!)

Speakers
avatar for Rebecca Rice

Rebecca Rice

Sponsored by Shootproof
Sponsored by ShootproofRebecca Rice is a family photographer, educator, wife and mom living in Nashville, TN. She's a lover of mac-n-cheese, and you'll probably hear her students call her the "Queen of Mini-Sessions." She has a heart to equip aspiring and established photographers alike with the tools the... Read More →


Monday April 29, 2024 5:00pm - 6:00pm EDT
Pantlind Ballroom

5:00pm EDT

Creating Mood & Atmosphere with Off-Camera Flash-Sponsored by Miller's Professional Imaging & Profoto
Sponsored by Miller's Professional Imaging & Profoto

Learn how to utilize off-camera flash to create beautiful light. From cinematic to painterly to editorial lighting, Meg will demonstrate how to strengthen storytelling by creating the light you desire to intensify mood and atmosphere. Learn everything from a simple one light setup to multiple light setup. Meg will further demonstrate different light shaping techniques utilizing modifiers like softboxes, umbrellas, grids, gels and more. After Meg's demonstration, attendees will have an opportunity to experiment with the lighting and modifiers if they like.

Speakers
avatar for Meg Loeks

Meg Loeks

Sponsored by Miller's Professional Imaging & Profoto
Sponsored by Miller's Professional Imaging & ProfotoMeg lives in Michigan's Upper Peninsula with her husband and five children. She is a children's fine art and portrait photographer whose nostalgic work centers around the home. In-between photographing her family, she teaches several online and in-person domestic and internationa... Read More →


Monday April 29, 2024 5:00pm - 6:00pm EDT
Gerald R. Ford Presidential Ballroom

5:00pm EDT

Introducing brand video to your packages
This class is ideal for photographers already in the brand photography space who wanted to add video to their packages-
Some talking points will be:
*Why brand video is incredible for your clients and how to explain to them the value
*Figuring out if YOU want to learn video or hire someone to come into your brand and do it.
*Camera/gear recommendations (both low budget and higher budget options)
*Flow of the day for both photo AND video brand session
*Selling it to your clients as an add on to photo packages
*Teaching your clients how to implement their videos and get the most for their money

Speakers
avatar for Amanda & Ben Hernandez

Amanda & Ben Hernandez

We are a husband and wife Brand photo + video team based in north Texas. Arc Creative Co helps commercial clients market their business and products through authentic photo and video content, and provides a personalized and unique experience for every client!


Monday April 29, 2024 5:00pm - 6:00pm EDT
Senator Vandenberg Room B

5:00pm EDT

The Photography Client Lifecycle: A Playbook to Enhance Every Aspect of Your Business-Sponsored by Pixifi
This class is sponsored by Pixifi
The Photography Client Lifecycle: A Playbook to Enhance Every Aspect of Your Business
A simple and enduring framework for designing and enhancing client experiences, increasing referrals and retention, and optimizing business operations.

Join us to master the art of client lifecycle management – your key to delighted clients, organic growth, consistent excellence, and operational efficiency.

In the dynamic world of photography, success is often attributed to creativity, technical prowess, and client relationships, however, a defined client lifecycle is the unsung hero behind successful photography studios. Alarmingly, over 60% miss out on this critical blueprint, leading to inconsistent client experiences and operational gaps. This foundational framework isn’t just a strategy—it's a beacon that directs every client touchpoint, from initial contact to loyal repeat business. Embrace a defined client lifecycle, stand out from the majority, and ensure consistent excellence across your operations. Join us as we break the client lifecycle down into its components and elaborate on pitfalls and best practices. Leave with actionable tips you can put in place right away.

Speakers
avatar for Kjael Skaalerud

Kjael Skaalerud

Sponsored by Pixifi
Sponsored by PixifiAs a seasoned business operator and executive, my career spans a diverse portfolio of SaaS companies, where I've harnessed technology to fuel operational efficiency and growth. As the CEO of Pixifi, I'm dedicated to business management and growth frameworks tailored for commercia... Read More →


Monday April 29, 2024 5:00pm - 6:00pm EDT
Senator Vandenberg Room A

6:00pm EDT

Explore Grand Rapids!
Enjoy an evening out on the town! You can go shopping, try new restaurants, take a stroll through the city streets & make memories with your new Reset friends! 

Monday April 29, 2024 6:00pm - 11:00pm EDT
 
Tuesday, April 30
 

8:30am EDT

Morning Worship (Optional)
Tuesday April 30, 2024 8:30am - 9:00am EDT
Pantlind Ballroom

9:30am EDT

Serve at Scale: Email Marketing For Photographers-Sponsored by Flodesk
Sponsored by Flodesk

For the photographer ready to build a more profitable business—email marketing is the key to increasing your revenue, productizing your service, and scaling your business beyond trading time for money.

Speakers
avatar for Natalie Franke

Natalie Franke

Sponsored by Flodesk
Sponsored by FlodeskNatalie Franke is an author, community builder, neuroscience nerd and mama bear for small business.As Head of Community at Flodesk and USA Today bestselling author of Gutsy, she leads tens of thousands of small business owners while fostering a spirit of community over competition a... Read More →


Tuesday April 30, 2024 9:30am - 10:30am EDT
Pantlind Ballroom

11:00am EDT

Beautiful Faces: fostering and curating a photography business that reflects the diverse world we live in-Sponsored by Miller's Professional Imaging
Sponsored by Miller's Professional Imaging

So let's have the hard talks. The potentially uncomfortable talks. But the ones that grow us not only as a person, but as professional documentarians and storytellers.
Diversity is a huge words with so many meanings, but building a diverse portfolio is one huge branch of that. When potential clients come to us, they are looking to see their families reflected in our work. On a heart level  They are looking to work with people that understand their culture, their backgrounds. On a technical level they are looking to work with an artist that they feel confident knows how to honor and edit their unique skin tones.
This class will aim to help you make sure that everyone has a seat at your table.
That everyone sees themselves reflected in your work.
Building a diverse portfolio begins first with being intentional about diversity in your day to day life. This class will give you ideas on how to make sure that you are pulling in an array of people into your circle, making portfolio diversity a natural extension.
Building a diverse portfolio also involves very intentional model calls and professional intention. This class will help you design and implement model calls that have a laser focus on being inclusive.
Lastly, this class will help you take a deeper dive into a variety of skin tones. How to edit for certain skin tones, how to edit for a variety of skin tones within the same session and how styling and light play a big factor in the final outcome as well.
As a mom of a very diverse, biracial crew growing up in the South, I am passionate about seeing this and have so much personal experience to add relatably.

Speakers
avatar for Tiffany Crenshaw

Tiffany Crenshaw

Sponsored by Miller's Professional Imaging
Tiffany is sponsored by Miller's Professional ImagingTiffany is a lifestyle motherhood and family photographer based in Huntsville, Alabama.She recently relocated to AL from SC (in March 2020, at the start of the pandemic) with her husband and 2 beautiful daughters. In June they welcomed their surprise baby boy to the mix! One thin... Read More →


Tuesday April 30, 2024 11:00am - 12:00pm EDT
Senator Vandenberg Room B

11:00am EDT

Capturing the First Year: How to turn newborn clients into repeat clients during their baby's first year-Sponsored by Miller's Professional Imaging & Tidy Books
Sponsored by Miller's Professional Imaging & Tidy Books

Babies change so fast. By the time they turn one, they've conquered many milestones and grown and changed more than our brains can process. Capturing the first year of life through multiple sessions over the course of the year is a wonderful way for families to be able to look back at the exciting and fleeting baby days. First Year clients are the bread and butter of my business. They provide the perfect opportunity to capture one family multiple times in one year. Come learn the ins and outs of my successful first year plan and how I keep these clients coming back for more during the first year and beyond.

Speakers
avatar for Katie Davis

Katie Davis

Sponsored by Miller's Professional Imaging & Tidy Books
Sponsored by Miller's Professional Imaging & Tidy BooksMy name is Katie Davis and I have been photographing newborns, kids, and families since 2011 and have loved almost every minute of it! My husband and I have been married since 2005 and have three beautiful children. We adopted our two daughters and our son was a surprise in the m... Read More →


Tuesday April 30, 2024 11:00am - 12:00pm EDT
Senator Vandenberg Room A

11:00am EDT

Elevate Your Senior Portraits: The Transformative Impact of Creative Shoots
A Step by Step approach to conceptualizing your ideal  styled shoot. Creative shoots foster growth in your senior photography business, as you craft authentic content driven by genuine passion and creativity. Embrace the process without fearing mistakes, as it's about learning and evolving. Starting can be daunting, juggling numerous ideas or none at all. Though it may feel intimidating, these creative shoots challenge you to explore fresh and innovative ways, pushing the boundaries of your creativity, avoiding complacency on your artistic journey and allowing yourself to create unapologetically you.

I will cover:
Why  Creative Shoots?
How creative shoots  have the potential to impact your business.
Conceptualizing a creative shoot: from vision to reality
The transformative influence of a creative shoot: how they have restored self-confidence and have helped me attract my ideal client


Speakers
avatar for Maria Ortiz

Maria Ortiz

Owner, Maria Ortiz LLC
Maria, a native of Ecuador, is a highly sough-after High-school senior photographer based in Baltimore, MD. After a decade in Costa Rica as an Agricultural Engineer, she took the leap to follow her true passion of photography. This path brought her and her family to the U.S. to formally... Read More →


Tuesday April 30, 2024 11:00am - 12:00pm EDT
Gerald R. Ford Presidential Ballroom

11:00am EDT

The Time of My Life: What Dirty Dancing can Teach us about Marketing with Heart-Sponsored by Pic-Time
Sponsored by Pic-Time

The number one pain point photographers are feeling right now is that they need more clients, so many of them are desperate to learn the latest marketing strategy or tactic. But just like Johnny tells Baby when he’s teaching her about dancing (it’s not on the one, it’s not the mambo… it’s a feeling, a heartbeat”), good marketing isn’t about trending reels or tricking the algorithms…

- Marketing is all about trust
- Marketing requires patience and fortitude, and (believe it or not)
- Marketing is the last thing you should worry about when you’re not getting inquiries

In this talk, I’ll use (short) snippets from everyone’s favorite 80’s romance to illustrate the principles of a more heart-centered approach to building a raving set of fans: taking it slow, learning the steps, and - finally - nailing the lift.

Speakers
avatar for Annemie Tonken

Annemie Tonken

Sponsored by Pic-Time
Sponsored by Pic-TimeAnnemie Tonken has been a family photographer since 2010 and is now a respected educator, speaker, and podcaster focusing on business systems and strategies that help creative entrepreneurs run profitable, sustainable businesses they love.She's the host of This Can't Be That Hard... Read More →


Tuesday April 30, 2024 11:00am - 12:00pm EDT
Pantlind Ballroom

12:00pm EDT

Lunch Break/Vendor Expo Opens
Tuesday April 30, 2024 12:00pm - 2:00pm EDT

12:00pm EDT

Vendor Expo 12:00pm-5pm
Tuesday April 30, 2024 12:00pm - 5:00pm EDT
Governors Room

2:00pm EDT

Advanced Off Camera Flash-Sponsored by Cheetah Stand
Sponsored by Cheetah Stand
You know the basics, but what else can I do? - Adding multiple lights, using special modifiers, and adding gels to achieve great results.

Speakers
avatar for Joe Baker

Joe Baker

Sponsored by Cheetah Stand
Sponsored by Cheetah StandA portrait photographer based in Lubbock, TX who specializes in graduating seniors, modeling portfolios, and family portraits.  I love sharing my knowledge of photography with others and helping them reach their own goals... Read More →


Tuesday April 30, 2024 2:00pm - 3:00pm EDT
Pantlind Ballroom

2:00pm EDT

Leveraging AI as a Photographer-Sponsored by Flodesk
Sponsored by Flodesk

AI is here to stay, and Dawn from Tech Savvy Creative is going to dive deep and show you 5 ways to leverage Artificial Intelligence in your photography business.

Attendees will get an introduction to AI and then we will talk specifically about using AI in the following areas:
  • Photo Editing
  • Meeting Notes
  • Repurpose content
  • Content Creation
  • Email Marketing
We will discuss for a bit then have some hands on time where attendees can see AI in action. Seeing and experiencing these tools is so much more powerful than simply talking about them!

It’s time to let AI tools handle the mundane so you can focus on what you do best, but more importantly, spend more time doing what you love!

*Note: AI is evolving RAPIDLY, so this talk will be adjusted to use relevant tools in April 2024!

Speakers
avatar for Dawn Richardson

Dawn Richardson

Sponsored by Flodesk
Sponsored by FlodeskDawn is a software engineer turned wedding photographer who helps creative entrepreneurs go from tech overwhelmed to tech empowered. Her mission is to create a safe, fun, and welcoming corner of the internet where creative entrepreneurs can learn how to leverage... Read More →


Tuesday April 30, 2024 2:00pm - 3:00pm EDT
Gerald R. Ford Presidential Ballroom

2:00pm EDT

Newborn Marketing: Finding Your Next Newborn Client
Sometimes it feels like everyone is having babies, but how do you lead those clients to you? In this class we will discuss strategies to attract new clients so that you can keep a full newborn calendar.  We will discuss email marketing, websites, SEO, social media, and creating a client experience that gets your clients raving about you.

Speakers
avatar for Shannon Payne

Shannon Payne

I am a newborn and baby photographer based in Hendersonville, TN just outside of Nashville.  I just celebrated my 20 year wedding anniversary, and I have 2 boys ages 14 and 17.  I can't even believe I'm old enough to have teens!  I started my business 14 years ago, and I've had... Read More →


Tuesday April 30, 2024 2:00pm - 3:00pm EDT
Senator Vandenberg Room B

2:00pm EDT

Wedding Party Portraits that feel like a party-Sponsored by Imagen
Sponsored by Imagen

Sick of stiff, same ol' same ol' portraits every Saturday? Here are my go to "must have" shots, how to execute them, and how I keep my creative fire alive. In this breakout I will cover posing for bridesmaids, groomsmen, and full wedding party portraits that work every time. In addition to that, I will dive in to how I incorporate the venue to add variety and challenging myself working at familiar venues in my hometown. Dive in with me to help develop your wedding day tool belt and let's get to work so they can get to the party!

Speakers
avatar for Bailey Hill

Bailey Hill

Sponsored by Imagen
Sponsored by ImagenBailey is a Northern Indiana wedding photographer who specializes in weddings, families, and education. She owns a studio in her hometown Elkhart, IN where she captures a plethora of different genres. If there isn't a camera in her hand there's a good chance she's either at the l... Read More →


Tuesday April 30, 2024 2:00pm - 3:00pm EDT
Senator Vandenberg Room A

3:00pm EDT

3:30pm EDT

Directing Over Posing-Sponsored by Nikon
Skip the stiff poses and learn how to direct couples in a natural way that takes the spot life off perfection and shines it right at the heart of what it feels like to be in love. Join photographer Chloe Ramirez, as she breaks down exactly how she directs her subjects to gets photographs that are never stiff but alive, natural and full of emotion.

Speakers
avatar for Chloe Ramirez

Chloe Ramirez

Sponsored by Nikon
Sponsored by NikonChloe Ramirez is a California based lifestyle couples, wedding & family photographer. Chloe is known in the industry for effortlessly capturing human connection and emotive images. In addition to photographing love, Chloe is a public speaker and photography educator... Read More →


Tuesday April 30, 2024 3:30pm - 4:30pm EDT
Gerald R. Ford Presidential Ballroom

3:30pm EDT

Pivot to Profit: Unlocking Corporate Clients through Headshot Photography-Sponsored by Headshot Tools
Sponsored by Headshot Tools

Ready to take your photography business to the next level and unlock new avenues of profitability? Join us as we spill the tea on pivoting into headshot photography! Yep, we've been there, done that, and can't wait to share our journey of going from a shoot-and-burn business to specializing in headshots. We promise no stuffy talk, just real talk about how headshot photography can lead you to lucrative corporate clients and untapped profits. Get ready to dive into our strategies for success and capture the attention of the corporate world through the lens of headshot photography.


Speakers
avatar for Willie & Kim Howard

Willie & Kim Howard

Sponsored by Headshot Tools & 17hats
Sponsored by Headshot Tools & 17hatsWe are your go-to team for brand and headshot photography. As fellow business owners, we understand the importance of making a strong first impression.With years of experience and a passion for storytelling, we specialize in capturing the essence of your unique brand through authentic... Read More →


Tuesday April 30, 2024 3:30pm - 4:30pm EDT
Senator Vandenberg Room A

3:30pm EDT

The Art of Branding: What Taylor Swift Can Teach Us about Building a Personal Brand
Whether you're a Taylor fan or not, no one can deny that Taylor Swift is a personal brand queen. Taylor isn't just an artist or performer; she *is* her brand. And as a photographer looking to stand out in increasingly saturated markets, so are you. In this talk, I'll break down her strategic mastery of the four components to a memorable personal brand. Attendees will learn how they can harness this same framework to build their own killer personal brand in the competitive world of photography. You don't need to be a Swiftie to leverage these methods and have your fans (ahem, clients) screaming your name from the rooftops.

Speakers
avatar for Maddie Peschong

Maddie Peschong

Maddie Peschong is a branding photographer and coach who is obsessed with teaching creative entrepreneurs how to build a profitable business by being themselves. Through coaching and personal branding photos, she helps women discover their magic so they can stand out in a saturated... Read More →


Tuesday April 30, 2024 3:30pm - 4:30pm EDT
Pantlind Ballroom

3:30pm EDT

Writing a Chapter in Your Client's Life
Albums are not easy to implement but I got you. You were hired to write this chapter in your clients life. Give them a book so they can revisit that chapter.

Speakers
avatar for Shaun Gordon

Shaun Gordon

Sponsored by KISS Books
Shaun Austin Gordon is witty, loves deep conversations, and loves to dream of the future. He is married to his beautiful wife, and has 3 kids. His favorite thing to do for work is sitting with photographers to work on the mindset and skillset to help impact their clients in powerful... Read More →


Tuesday April 30, 2024 3:30pm - 4:30pm EDT
Senator Vandenberg Room B

4:30pm EDT

7:00pm EDT

Reset Conference Gala *Separate Ticket Required
Join us for a "Mad Men" Inspired Gala! Grab your 50s/60s vintage styles & come for a night of fun! Enjoy a delicious dinner and a night of dancing!

Purchase your gala ticket here! https://2024reset.bigcartel.com/product/reset-conference-gala

Tuesday April 30, 2024 7:00pm - 10:00pm EDT
Pantlind Ballroom
 
Wednesday, May 1
 

8:30am EDT

Styled Shoots & Mentorships around Grand Rapids
You can purchase these at 2024reset.bigcartel.com!

Wednesday May 1, 2024 8:30am - 10:00am EDT

10:30am EDT

Styled Shoots & Mentorships around Grand Rapids
You can purchase these at 2024reset.bigcartel.com!

Wednesday May 1, 2024 10:30am - 12:00pm EDT

12:00pm EDT

Lunch Break on Own
Wednesday May 1, 2024 12:00pm - 1:00pm EDT

1:00pm EDT

Styled Shoots & Mentorships around Grand Rapids
You can purchase these at 2024reset.bigcartel.com!

Wednesday May 1, 2024 1:00pm - 2:30pm EDT

3:00pm EDT

Styled Shoots & Mentorships around Grand Rapids
You can purchase these at 2024reset.bigcartel.com!

Wednesday May 1, 2024 3:00pm - 4:30pm EDT

5:00pm EDT

Styled Shoots & Mentorships around Grand Rapids
You can purchase these at 2024reset.bigcartel.com!

Wednesday May 1, 2024 5:00pm - 6:30pm EDT

7:00pm EDT

Styled Shoots & Mentorships around Grand Rapids
You can purchase these at 2024reset.bigcartel.com!

Wednesday May 1, 2024 7:00pm - 8:30pm EDT
 
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